Amy Woods - Maximum Marketing through Content Repurposing
From pursuing a career in finance to launching a creative business, this episode's guest proves that it is possible to blend in contrasting environments.
Being a jack-of-all-trades has a negative connotation, but not in content creation. Do you want to be visible all over the digital world?
Amy Woods, founder of Content 10x, will make your brands stand out on different social media platforms from Facebook posts, to YouTube videos, to Spotify podcasts, and more. An expert in content repurposing, she shares her tips on how to maximize the returns of the content you create and increase your sales ten-fold.
We discuss:
• Finding the balance between business and content work
• Prioritizing your clients while still serving your own brand
• Steps on how she gradually increased her online presence
• Getting big-time clients through user-based content like word-of-mouth, testimonials, and referrals
• Publishing a book and the commitment it takes to write it
• Repurposing a book into videos and podcasts
• Deciding which task to do first: creating the product or building the audience?
• Empathizing with your clients as the best way of helping them
• Rewriting copies to suit the format of each marketing medium
• Her personal mantra of changing what you can't accept and accepting what you can't change
Mentioned in this episode:
Her "Content 10x" podcast: https://www.content10x.com/podcast/
Her best-selling book "Content 10x: More Content, Less Time, Maximum Results": https://www.content10x.com/book/
To connect with Amy, head on over to her channels:
Facebook: https://www.facebook.com/content10x
Instagram: https://www.instagram.com/content10x/
LinkedIn: https://www.linkedin.com/in/amywoods2/
Twitter: https://twitter.com/content10x
Website: https://www.content10x.com/
Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!
VISIT MY WEBSITE:
http://www.philipvandusen.com
JOIN THE BRAND•MUSE NEWSLETTER:
http://www.philipvandusen.com/muse
JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:
https://www.facebook.com/groups/branddesignmasters/
SUBSCRIBE TO MY YOUTUBE CHANNEL:
http://www.youtube.com/c/PhilipVanDusen
FOLLOW ME ON TWITTER:
https://twitter.com/philipvandusen
FOLLOW ME ON PINTEREST:
https://www.pinterest.com/philipvandusen
LIKE MY AGENCY ON FACEBOOK:
https://www.facebook.com/verhaalbranddesign
Bring Your Own Laptop - Adobe Training with Daniel Scott
https://www.byol.me/philip
InVideo
https://bdmpodcast.com/invideo
Discount Code: “PHILIP50”
Tubebuddy
https://wwwtubebuddy.com/philipvandusen
____________________________
The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.
Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy, and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career, and business advice to creative professionals, entrepreneurs, and companies on how to build successful brands for themselves and for the clients and customers they serve.
Amy Woods, founder of Content 10x, will make your brands stand out on different social media platforms from Facebook posts, to YouTube videos, to Spotify podcasts, and more. An expert in content repurposing, she shares her tips on how to maximize the returns of the content you create and increase your sales ten-fold.
We discuss:
• Finding the balance between business and content work
• Prioritizing your clients while still serving your own brand
• Steps on how she gradually increased her online presence
• Getting big-time clients through user-based content like word-of-mouth, testimonials, and referrals
• Publishing a book and the commitment it takes to write it
• Repurposing a book into videos and podcasts
• Deciding which task to do first: creating the product or building the audience?
• Empathizing with your clients as the best way of helping them
• Rewriting copies to suit the format of each marketing medium
• Her personal mantra of changing what you can't accept and accepting what you can't change
Mentioned in this episode:
Her "Content 10x" podcast: https://www.content10x.com/podcast/
Her best-selling book "Content 10x: More Content, Less Time, Maximum Results": https://www.content10x.com/book/
To connect with Amy, head on over to her channels:
Facebook: https://www.facebook.com/content10x
Instagram: https://www.instagram.com/content10x/
LinkedIn: https://www.linkedin.com/in/amywoods2/
Twitter: https://twitter.com/content10x
Website: https://www.content10x.com/
Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!
VISIT MY WEBSITE:
http://www.philipvandusen.com
JOIN THE BRAND•MUSE NEWSLETTER:
http://www.philipvandusen.com/muse
JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:
https://www.facebook.com/groups/branddesignmasters/
SUBSCRIBE TO MY YOUTUBE CHANNEL:
http://www.youtube.com/c/PhilipVanDusen
FOLLOW ME ON TWITTER:
https://twitter.com/philipvandusen
FOLLOW ME ON PINTEREST:
https://www.pinterest.com/philipvandusen
LIKE MY AGENCY ON FACEBOOK:
https://www.facebook.com/verhaalbranddesign
Bring Your Own Laptop - Adobe Training with Daniel Scott
https://www.byol.me/philip
InVideo
https://bdmpodcast.com/invideo
Discount Code: “PHILIP50”
Tubebuddy
https://wwwtubebuddy.com/philipvandusen
____________________________
The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.
Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy, and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career, and business advice to creative professionals, entrepreneurs, and companies on how to build successful brands for themselves and for the clients and customers they serve.
