This is part four of a five-part series on leaving the corporate world and venturing out independently. Kathy Oneto, founder of Sustainable Ambition and I discuss resources that you should consider gathering before departing your job and how this phase of the process will make making the big leap easier.
In this episode, Kathy and I share how we started building our business with the resources that were available to us at that time. From planning on which social media platforms to leverage, to considering our physical office spaces and technology setups.
- How Kathy started her brand ecosystem.
- What Kathy did to plan every detail of her brand strategy.
- How outsourcing is a smart move for a startup.
- How Kathy chose which social platform to focus on.
- Why it's okay not to be on all the social media platforms.
- How Philip chose which social media to focus on.
- How we utilize our email lists.
To connect with Kathy Oneto:
Thanks for listening! If you enjoyed this episode of the Podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!
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The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.
Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.