Philip VanDusen - 12 Ways to Build Brand Loyalty for Your Small Business

What’s the best way to have customers come back to you again and again to buy from your business? The answer is simple: establish brand loyalty. In this episode I share 12 ways to do it.
What’s the best way to succeed in business? The answer is simple: establish brand loyalty with your customers, making sure they come back to buy from you again and again. The big question is how exactly do you make that happen? In this video I share 12 ways your small business can build brand loyalty and one critical method I’ll bet you haven’t thought of.

I discuss:
 1. Product Quality
 2. Focus on Benefits
 3. Customer Service
 4. Having a Mission and Ethos
 5. Employee First Mentality
 6. Be Consistent
 7. Reward Loyalty
 8. Be Authentic
 9. Be Transparent
 10. Don’t Lie
 11. Build Community
 12. Make the Customer Feel Seen and Heard

GoDaddy YouTube Video Mentioned:
“3 Strategies to Find Your Unique Selling Proposition”
https://www.youtube.com/watch?v=OEDKuuhipKw 

Bring Your Own Laptop - Adobe Training with Daniel Scott
https://www.byol.me/philip

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#brandloyalty #branding #marketing #brandstrategy
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Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!


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The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.

Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.



Philip VanDusen - 12 Ways to Build Brand Loyalty for Your Small Business
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