Philip VanDusen - 14 Ways To Create An Iconic Brand and Business

All brands strive to become iconic. But what attributes of your brand can you leverage to achieve that coveted stature? 
In this podcast, I survey some of the world's most iconic brands and discuss the product or service attributes they have consistently delivered that have elevated them to being recognized as truly iconic brands.
Here are 14 examples of different ways that a brand can be iconic:

1.   The Coca-Cola brand used the shape as an iconic element.
2.   Marble cigarettes brand uses its layout as an iconic element.
3.   Converse is an iconic brand known for its product's functionality.
4.   Mickey Mouse is a brand that uses characters as an iconic element.
5.   Las Vegas is a brand that uses brand experience as an iconic element.
6.   Tiffany's is a brand that uses color leverage for their brand.
7.    Mcdonald's is a brand that uses symbols to become iconic.
8.    Kentucky Fried Chicken is a brand that uses packaging to make the brand iconic.
9.    Volkswagen is a brand that becomes iconic because of innovation.
10.  Harley Davidson is a brand that builds iconic stature around lifestyle.
11.   Geico is an iconic brand for its personality.
12.  The Aflac of the Aflac Duck is a brand that uses sound as a lever to make it iconic
13.  Uber is an iconic brand that becomes a noun
14.  Google is an iconic brand that has become a verb
Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!
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The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.
Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
Philip VanDusen - 14 Ways To Create An Iconic Brand and Business
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