Philip VanDusen - Why You Need To Stand for Something
Taking a stand and expressing your thoughts is integral to being a leader in your industry. Showing prospective clients what you're passionate about and great at encourages them to choose you over your competitors. Don't be afraid to express your opinions; remember, it's impossible to please everyone. Instead, concentrate on being yourself while emphasizing your unique strengths. Prospective clients can see beyond your expertise and understand who is behind those skills and services.
In this podcast I discuss:
- Why differentiation is crucial for building great brands and successful influencers.
- Why it's important to have a mission statement and back it up with action.
- Developing a unique voice is the key to standing out in your competitive space.
Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!
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BRAND STRATEGY 101 COURSE:
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The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.
Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.