Brand Design Masters Podcast

The Best LinkedIn Video Strategy for 2025

In this episode of the Brand Design Masters podcast, Philip addresses the often-overlooked potential of LinkedIn for video marketing. He discusses the importance of understanding different LinkedIn video formats, including feed videos, short videos, and LinkedIn Live, emphasizing their unique advantages. 

Philip outlines a seven-step guide to leveraging LinkedIn video to attract an ideal audience, starting with understanding video formats and starting small with short videos. He provides advice on choosing video topics, using the 'hamburger' method for content planning, tailoring content to one's brand, and the surprising benefits of including longer text descriptions.

Finally, Philip highlights the importance of tracking video performance analytics to measure success. Additionally, he introduces his mastermind membership community, Bonfire for Creative Professionals, aimed at providing group coaching, training, and networking opportunities. Stay creative and see the full potential LinkedIn video offers for business growth.

00:00 Introduction to the Podcast

00:20 The Untapped Potential of LinkedIn Video

00:58 Understanding LinkedIn's Video Formats

03:15 Starting Small with Short Videos

03:48 Choosing the Right Video Topics

05:50 Introducing Bonfire for Creative Professionals

07:26 "The Hamburger Method" for Content Planning

08:31 Tailoring Content to Your Brand

09:13 The Importance of Text Descriptions

09:57 Tracking Your Successes

10:34 Conclusion and Recap

11:23 Supporting the Podcast and Staying Updated

#LinkedIn #Marketing #ContentMarketing

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Philip VanDusen is a branding consultant based in New Jersey. He's a highly accomplished creative executive and is regarded as an expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.