Brand Design Masters Podcast

In this episode of the Brand Design Masters podcast, Philip delves into an advanced perspective on personal branding, which he dubs 'Personal Branding 2.0'. 

Philip explores the evolution of personal branding and discusses how creative professionals can leverage new platforms and formats, like short-form video on TikTok and Instagram Reels, to build an authentic presence. He emphasizes the importance of storytelling, community building, and collaboration in establishing a strong personal brand. 

Additionally, Philip discusses the role of emerging technologies, such as AI and automation, in streamlining brand building efforts. He concludes with key mindset shifts necessary for sustaining a resilient and impactful personal brand. 

Philip also introduces his new mastermind membership community, Bonfire, designed to support creative professionals through coaching, networking, and resource sharing.

BONFIRE: https://philipvandusen.com/bonfire

00:00 Introduction to the Brand Design Masters Podcast

00:19 Personal Branding 2.0: An Advanced Look

01:09 Leveraging New Platforms and Formats

03:07 Owning Your Narrative: Personal Branding as Storytelling

04:28 Building Influence Through Community and Collaboration

07:34 Embracing Emerging Tech in Personal Branding

09:42 Mindset Shifts for Personal Branding 2.0

10:37 Conclusion and Final Thoughts

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WEBSITE

https://www.philipvandusen.com

BONFIRE: Mastermind Community

https://philipvandusen.com/bonfire

BRAND•MUSE NEWSLETTER  

https://www.philipvandusen.com/muse

CREATIVE PRO COACHING

https://philipvandusen.com/oneonone

BRAND CONSULTING

https://philipvandusen.com/brand-consulting

BRAND STRATEGY COURSE

https://philipvandusen.com/bs101

BRAND DESIGN MASTERS PODCAST 

https://podcast.branddesignmasters.com/subscribe

YOUTUBE

https://www.youtube.com/c/philipvandusen 

LINKEDIN

https://www.linkedin.com/in/philipvandusen/

THREADS

https://www.threads.net/@philipvandusen 

INSTAGRAM

https://www.instagram.com/philipvandusen/

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AFFILIATE PARTNERS:

BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scott

https://www.byol.me/philip  

GO HIGHLEVEL:

https://www.gohighlevel.com/philipvandusen

TUBEBUDDY

https://www.tubebuddy.com/philipvandusen  

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Philip VanDusen is a branding consultant based in New York. He's a highly accomplished creative executive and is regarded as an expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.