Brand Design Masters - Personal Branding, Creative Entrepreneurship, Small Business Marketing & Career Success for Designers and Content Creators

EP 160: LinkedIn Just Got Much More Important
Brand Design Masters Podcast with Philip VanDusen

LinkedIn just became one of the most powerful platforms for personal branding, client acquisition, and career growth. In this episode, I break down why AI search, content longevity, and platform dynamics are dramatically increasing LinkedIn’s importance for professionals and B2B businesses.

AI platforms like ChatGPT, Gemini, and Perplexity are reshaping discovery. LinkedIn is now one of the most cited sources in large language model answers, especially for verifiable human expertise. That means your LinkedIn content can surface in AI results long after you post it.

We also look at:

• Why LinkedIn content is shifting from short-lived posts to long-tail visibility
 • The massive imbalance between content creators and consumers on LinkedIn
 • Why business intent and low contact friction make LinkedIn uniquely powerful
 • The mindset shift from posting to positioning
 • What formats are working now: carousels, 30–60 second video, and in-depth thought leadership

If you want to increase visibility, establish authority, attract better clients, or future-proof your career in an AI-driven world, LinkedIn should be central to your strategy.

This episode will help you understand why.
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AFFILIATE PARTNERS:

BRING YOUR OWN LAPTOP: Adobe Training with Daniel Scott

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GO HIGHLEVEL: All-in-One CRM

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TUBEBUDDY: The best YouTube plugin

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Philip VanDusen is a branding consultant based in New York. A highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management, Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.