All Episodes

Displaying episodes 31 - 60 of 127 in total

Philip VanDusen - How to Achieve Your Business Goals with Social Media Marketing

If you're serious about achieving success with your business, social media marketing needs to be part of your strategy. Rocket fuel can take your business to the next ...

Philip VanDusen - Naming Your Business

If you're starting a business, deciding on a brand name is one of the most crucial elements of the process. Should you personalize your business by including your name...

Philip VanDusen - Building Your Brand Pyramid for Entrepreneurs

Working with a brand pyramid is one of the most valuable strategic branding tools that could be used to help communicate and define your business's identity. The Brand...

Philip VanDusen - Communication Hierarchy

Communication Hierarchy is an essential concept in marketing and design, as it helps determine the order of information presented to an audience. It's more than just a...

Philip VanDusen - Design Thinking for Entrepreneurs

Design Thinking has quickly become essential in modern marketing and digital design. This methodology helps to create solutions that address real customer problems. It...

Philip VanDusen - 5 Reasons To Publish Content

When it comes to building a successful business, content is truly king. It's not just about putting up a website or creating some ads; having valuable and quality cont...

Philip VanDusen - 14 Ways To Create An Iconic Brand and Business

All brands strive to become iconic. But what attributes of your brand can you leverage to achieve that coveted stature?  In this podcast, I survey some of the world's ...

Philip VanDusen - How to Deal with Difficult Clients

Working in any creative profession can be a rewarding and fulfilling experience, but it can also come with difficulties. One of the biggest challenges is dealing with ...

Philip VanDusen - 10 Ways To Increase Brand Awareness

The very first step in building a brand is letting the world know that you exist, that is, establishing brand awareness. Ultimately, products and services that achieve...

Philip VanDusen - How To Build Authority Online

There are 4 major pillars of activity that contribute to building authority online: Credibility, Visibility, Value and Authority. If you want to build a personal brand...

Philip VanDusen - 10 Time Management and Productivity Tips

Time management and productivity are two of the most critical skill sets to possess in this market environment as a creative professional or entrepreneur. We are expos...

Philip VanDusen - How to Hire a Copywriter for Your Business

Do you need copywriting done for your website, blog, social media, scripts for videos or voice-overs? In this episode I share secrets about hiring a copywriter and exe...

Philip VanDusen - 12 Ways to Build Brand Loyalty for Your Small Business

What’s the best way to have customers come back to you again and again to buy from your business? The answer is simple: establish brand loyalty. In this episode I shar...

Philip VanDusen - How To Get Started with Email Marketing

Email marketing is alive and well primarily because it’s one of the few channels you can use to build an authentic permission-based connection with your audience and c...

Philip VanDusen - What’s the ROI of Website Design?

It's been proven that high quality website design does more to insure that visitors stay on your website longer and form a level of trust in your brand faster than any...

Philip VanDusen - How To Grow an Audience + Build Your Authority

In this podcast, Philip gives advice on how to build an audience from the ground up. He emphasizes the importance of having a clear point of view, a distinct tone of v...

Philip VanDusen - How To Achieve Business Goals with Social Media

In this episode I discuss the correlation between business goals, social media marketing activity and the metrics and ROI you need to analyse so you can make the most ...

Philip VanDusen - 10 Ways to Conquer Impostor Syndrome

Impostor Syndrome: feeling like a fraud, a failure or that you simply don’t know what you’re doing is more common than you realize. Here are 10 techniques you can use ...

Philip VanDusen - 12 Ways to Use Video for Marketing

Join me to discover 12 ways you can use video content to help your (and/or your clients) business gain more visibility, search-ability, credibility and ultimately more...

Philip VanDusen - 14 Super Powers for Success

A survey of critical hard skills and valuable soft skills to develop and leverage to increase your chances of success in your entrepreneurial business or creative prof...

Philip VanDusen - Time Management Power Tips

In this episode of the Brand Design Masters Podcast, Philip shares some powerful techniques and habits you can use to manage your time better, so you can increase your...

Philip VanDusen - A Mindset of Success and Abundance

How do you cultivate success and abundance in your life? As a creative leader and designer, throughout my career I’ve been met with challenges surrounding my mindset t...

Mauro Porcini, CDO, Pepsico - The Human Side of Innovation

Mauro Porcini is SVP and Chief Design Officer at PepsiCo. In the past ten years, he and his team have won more than 1,800 design and innovation awards, and in 2018 Pep...

Philip VanDusen - Ageism in Graphic Design

Ever wondered what life looks like for a creative after you hit your 40’s? Ageism is a topic not often discussed, but it's time to address it, especially in the graphi...

Richard Moore - The Power of LinkedIn and Why Creatives Need to Up Their Game

Richard Moore is a start-up consultant, investor, and sales coach. He is also a co-founder of the LinkedIn Climb Accelerator, a program to help business owners leverag...

Janine Heinrichs - How a Poster a Day for a Year Led to TikTok Fame

In this episode, I speak to Janine Heinrichs, a self-taught graphic artist who pursued her dreams of becoming a designer without a formal degree. Janine shares how she...

Bob Gentle - A Journey of Transformation In Building A Business You Love

If there's someone who has the best late-night radio FM DJ voice in the personal branding space, that would be Bob Gentle. You'll hear why once you listen to this epis...

Jessica Uttinger - Transitioning from Photography to Marketing

Jessica shares her story of pursuing a photography career for seven years, then losing her job and taking a role for a specialty retailer to survive. Soon she started ...

Kathy Oneto - Leaving Corporate, Part 5: Getting Your New Business Going

This is our last episode of a five-part series on leaving the corporate world and venturing out independently. My colleague and agency partner, Kathy Oneto, founder of...

Kathy Oneto - Leaving Corporate Part 4: Getting Resourced and Building Your Business Infrastructure

This is part four of a five-part series on leaving the corporate world and venturing out independently. Kathy Oneto, founder of Sustainable Ambition and I discuss reso...

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